Get Instant Visibility on Google with Expert SEM Services
Home – Search Engine Marketing
Drive high-converting traffic to your website through strategically targeted Google Ads, Search Ads & more
Search Engine Marketing (SEM) is a form of digital marketing where you promote your website by placing paid ads on search engines like Google and Bing. It’s sometimes called paid search or PPC (pay-per-click) advertising.
SEM Services
Google Search Ads
Google Search Ads are text-based advertisements that appear on top of Google’s search results when people search for specific keywords.
For example, if someone searches for “digital marketing agency Sri Lanka”, and you’re running a search ad with that keyword, your ad can show at the top like this:
Ad | Vise Global – Digital Marketing Experts
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Google Display Ads
Google Display Ads appear across the Google Display Network (GDN), a massive collection of over 2 million websites, apps, and Google-owned properties like YouTube and Gmail. Unlike Search Ads, which are text-based and appear on search results, Display Ads are visual (banners, images, videos) and are shown to users while they browse.
YouTube Ads
Generally, all sections of society use it as a platform for watching videos. This opens up a way for the businessperson to educate customers about their business. (B2C)
+ Awareness Campaign (Clickable Ads)
Shopping Ads
Shopping Ads display your product image, title, price, brand, and more right at the top of Google Search or under the “Shopping” tab. They are visual + product-focused and triggered when people search with commercial intent (e.g., “buy wireless earbuds”).
P-Max Ads
Performance Max is an all-in-one campaign type that runs across all Google inventory using one campaign:
Search, Display, YouTube, Gmail, Discover, Maps, Shopping
Instead of managing multiple campaigns, Google uses AI to optimize creatives, bidding, targeting, and placements in real time based on your goals.
