Advanced Practical Digital Marketing Course
This course is designed for individuals who already have basic knowledge of digital marketing and want to take their skills to the next level. You will learn advanced strategies in Meta Ads, Google Ads, SEO, and data analytics with a strong focus on real-world applications.
Course Duration: 06 Months
Medium: Sinhala
Course Fee: Rs.60,000
Completing the Basic Practical Marketing Course (BPDM)
Digital Marketing Professional (Performance Marketing Level)
Module 01 – E-commerce & Discovery Commerce
Module 02 – Meta pixel and pixel setup
Module 03 – Meta conversion events setup
   – Standard events
   – Custom events
   – Custom conversions
Module 04 – Meta conversion ads
   – Shopping Ads
   – Product catalog ads
Module 05 – Automated rules
Module 06 – Experiments
   – Split test
   – Brand lift analysis
   – Conversion lift analysis
Module 07 – Meta Ad reporting
Module 08 – Google conversion ads
   – Google conversion tracking setup
   – Google conversion ads setup
Module 09 – Google search ads extensions
   – Sitelinks extensions
   – Callout extensions
   – Call extensions
   – Price extensions
   – Structured snippets
   – Lead form extensions
   – App
   – Promotion
   – Location
   – Business name and logo
   – Advertiser verification
Module 10 – Google Audience Manager
   – Set up the Google remarketing tag using the GTM
   – Create website retargeting audiences
Module 11 – Google Shopping Ads
Module 12 – Google dynamic search ads
Module 13 – Performance Max campaigns
Module 14 – Google Analytics
Module 15 – Advanced SEO
Extra Session
Final Assignment Session
Graduates of the Basic Practical Digital Marketing (BPDM) Course can explore a wide range of opportunities in today’s rapidly growing digital industry. With practical knowledge in social media marketing, Meta advertising, Google advertising, SEO, content creation, email marketing, and digital strategy, students can begin careers as digital marketing assistants, social media executives, content creators, performance marketers, or digital marketing executives. The course also helps students develop skills in online business growth, lead generation, and brand promotion, creating opportunities in freelancing, e-commerce, and remote work. Small business owners and entrepreneurs can use these skills to grow their businesses online and increase sales through digital platforms. With a strong practical foundation and industry-relevant training, BPDM graduates are prepared to work with companies, marketing agencies, startups, or even build their own digital marketing careers locally and internationally.
Certificate - Advanced Practical Digital Marketing Course
